Filled with lovable characters, relatable family dynamics and the nuances of identity, Alexis Daria’s novel is full of heart. We invite you to try the new ¡Hola! Churros in both our traditional Spanish cake-like recipe and our Southwest crispy recipe. You Had Me at Hola is a multi-layered sexy, poignant, and fun story set against the glamorous and dramatic world of telenovelas. Versatility, ease of prep, and portability make churros a homerun treat for restaurants, amusement parks, concert venues, and sports stadiums. Today, churros are one of the fastest growing desserts in foodservice, projected to grow +11% in casual dining restaurants and +5% in fast casual settings by 2025 (Datassential).Īs foodservice operators embrace the trend, we’re seeing churros in all shapes and sizes, enhancing menus across the globe.
Golden brown and irresistibly sweet, churros originated as a Spanish street food and over the years, evolved into a mainstream dessert and anytime snack. As churros expanded globally, people customized the product to meet local tastes with recipes that included chocolate, creamy fillings, fresh fruit toppings, and even salty and savory iterations.
A new master brand for our churro portfolio, ¡Hola! Churros celebrates the playful magic and excitement of the unique and craveable churro. We recently introduced ¡Hola! Churros to industry professionals and foodservice customers earlier this year. Where some might say “You had me at hello,” (Jerry Maguire, circa 1996) at J&J Snack Foods, we like to say, “You had me at HOLA!”
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